Suggestion on Marketing positioning:Government is a large customer of IT product and service. But considering national information security and other factors such as protecting national IT firms, Government (including government offices, army, police etc.) should not be looked on as the main target customer of YE-Data.Organizations includes universities, institutions, schools,etc.. This type of customers has a large demand size. While their demand is relatively low-valued than that of government and enterprises. Some of them who cherished their data very much has build up reliable backup system.Considering the demand situation and the YE-Data characteristics, enterprises should be the main target market in Shanghai, especially foreign invested firms. Among them, Japanese firms will be the first market YE- Data should cover.
Suggestions on DR Service:Data recovery for hard disk data loss should be the main service YE-Data provides.Ability of dealing with data loss caused by hard disk Physical Error shows the professionalism of YE-Data, which can build up core competence in DR Market.Confirming data security and safety will attribute customers for these are quite important for them.If feasible, service persons who can deal with relative simple problems should be hired in charge of visiting clients and diagnosing problem on the spot. Clients’ feeling of convenience will help to build a good relationship.
Suggestions on advertisement and channel:DR advertisements should appear on internet (establishing an own website with edition of Chinese, English and Japanese). Media advisement:on some IT professional newspapers and magazines whose target buyers are pc users, such as China computerworld, Computer Business Information,etc.We advice two channel forms should be sed:Direct channel: clients can contact YE-Data through hotline or can put their order online;Dealers channel: many client will first resort to the dealer where their computers came from after data loss happened. Most Dealers can’t do data recovery themselves, so we can keep close relations with these dealers. They can contact YE-Data when clients resort to them for data recovery.
