CREST is a traditional Mexican enterprise established in 1957, engaged in producing building surface decorative adhesive materials. It occupies leading position in the same industry, satisfying variety demands of Mexico building industry with innovational products.CREST plans to export products from Mexico to China, acquire deeper understanding of the market through sales of the products, gradually establish companies, build factories and find business partners, continuously expand and deepen its operation in Chinese market.Entrusted by Mexico China Business Co., Ltd. Shanghai Goldstone Investment Consulting Co., Ltd. provides this marketing strategy consultancy on Chinese building surface decorative adhesive materials market as a basis and reference for the company to make strategic plan in the 1st Stage.
- Study Objects
- Existing condition and prospect of Chinese industry (including charateristics of main customers in Chinese building surface decorative adhesive materials market);
- Main competitiors of CREST in China (DAVCO Building Materials (Guangzhou) Co., Ltd. , TERRACO Building Coating (Guangzhou) Co., Ltd. and TERRACO Chemical (Shanghai) Co., Ltd.);
- Profiles of main suppliers of CREST and their products;
- Resource of CREST and its products competence in Chinese building surface decorative adhesive materials market;
- Opportunity for CREST’s product entering into Chinese building surface decorative adhesive materials market;
- Strategy for entering Chinese building surface decorative adhesive materials market (including method of importation and sales, CREST Chinese office orgnization structure and function design;
Building surface decorative adhesive materials mainly refers to multi-purpose mortar, rapid-setting mortar for extra layers, silver level dry mortar, tile surface adhesive, special mortar for extra layer of floor.
- Study Methods
- Through systemetic comprehensive research and analysis, understand existing condition and supply and demand characteristics of building surface decorative adhesive materials market, predict the market’s development space;
- Based on current building surface decorative adhesive materials market competition and the main competitor intelligence analysis, provide competitive strategy support for CREST;
- Through the research of oppunity for entering Chinese market, assist CREST to find its focus of Chinese market and business mode to expand (including reference target customers list and reference cooperation import agents list);
- Design CREST China representative office organizational structure and functions, conduct a preliminary business plan;
- Through main CREST material suppliers and their products research, provide reference for choosing business partner in the 2nd stage.
- Table of Contents
4.1 Study on existing condition and development of Chinese building surface decorative adhesive materials industry
4.1.1 Scale of building surface decorative adhesive materials industry
4.1.2 Structure of building surface decorative adhesive materials industry
4.1.3 Features of building surface decorative adhesive materials industry
4.1.3.1 Features of building surface decorative adhesive materials manufacturers
4.1.3.1.1 Total number of enterprises
4.1.3.1.2 Enterprise nature
4.1.3.1.3 Enterprise scale
4.1.3.1.4 Enterprise distribution
4.1.3.1.5 Products survey
4.1.3.1.6 Brands survey
4.1.3.1.7 Production capacity
4.1.3.1.8 Technical level
4.1.3.1.9 Profit space
4.1.3.2 Product features in building surface decorative adhesive materials industry
4.1.3.2.1 Product category
4.1.3.2.2 Product function
4.1.3.2.3 Product price
4.1.3.2.4 Technique content
4.1.3.2.5 Life cycle
4.1.3.3 Feature of circulation channel
4.1.3.3.1 Structure of channel
4.1.3.3.2 Nature of channel
4.1.3.3.3 Function of channel
4.1.3.3.4 Share of channel
4.1.3.3.5 Profits from channel
4.1.3.4 Feature of customers in the industry
4.1.3.4.1 Industry distribution of customers
4.1.3.4.2 Region distribution of customers
4.1.3.4.3 Enerprise nature of customers
4.1.3.4.4 Enterprise scale of customers
4.1.3.4.5 Demand feature of customers
4.1.3.4.5.1 Product category
4.1.3.4.5.2 Technical function
4.1.3.4.5.3 Price flexibility
4.1.3.4.5.4 After-sales service
4.1.3.4.5.5 Other requests
4.1.3.4.6 Purchase feature of customers
4.1.3.4.7 Customers’ equipment renewal
4.1.3.4.8 Reference target customers list in Chinese market for CREST
4.1.4 Supply-demand relation in the industry
4.1.5 Competitive situations in the industry
4.1.6 Upstream and downstream industries condition
4.1.6.1 Existing condtion and development prospect of upstream and downstream industries
4.1.6.2 Influences from upstream and downstream industries
4.1.7 Import and export condition of the industry
4.1.7.1 Import condition
4.1.7.2 Features of main import agents
4.1.7.3 Reference cooperation import agents list in Chinese market for CREST
4.1.7.4 Export condition
4.1.7.5 Foreign enterprises profiles
4.1.7.6 Products condition of the foreign enterprises
4.1.8 Relevant policies of building surface decorative adhesive materials industry and their influences
4.1.8.1 Industrial standards and their influences
4.1.8.2 Industrial policies and their influences
4.1.8.3 Industrial tests and their influences
4.1.9 Existing problems and obstacles in the industry
4.1.10 Outlook of the industry
4.1.10.1 Scale and feature of the industry
4.1.10.2 Trend and feature of the product
4.1.10.3 Situation and trend of competion
4.1.10.4 Resource integration and innovation
4.1.11 Conclusion of study on existing condition and development prospect of the industry
4.2 Study on CREST’s main competitiors in Chinese building surface decorative adhesive materials market ( DAVCO Building Materials (Guangzhou) Co., Ltd. , TERRACO Building Coating (Guangzhou) Co., Ltd. and TERRACO Chemical (Shanghai) Co., Ltd. )
4.2.1 Company nature
4.2.2 Business scale
4.2.3 Lines of production
4.2.4 Business strategy
4.2.5 Product category
4.2.6 Technical feature
4.2.7 Management mode
4.2.8 Marketing mode
4.2.9 Price strategy
4.2.10 Channel strategy
4.2.11 After-sales service
4.2.12 Brand strategy
4.2.13 Resource integration and industrial chain cooperation
4.2.14 Investment, benifit and development prospect
4.2.15 Analysis on advantages and disadvantages of the typical companies
4.2.16 Conclusion of CREST’s main competitiors study in Chinese building surface decorative adhesive materials market
4.3 Study on profiles of CREST’s main material suppliers and their products
4.3.1 Total number of main suppliers
4.3.2 Main suppliers’ scales
4.3.3 Main suppliers’ distribution
4.3.4 Main suppliers’ product feature
4.3.5 Main suppliers’ product price
4.3.6 Main suppliers’ sales channel
4.3.7 Main suppliers’ resource reserves
4.3.8 Main suppliers’ target customer
4.3.9 Conclusion of study on CREST’s main suppliers and their products
4.4 Study on resources of CREST and its product compentence in Chinese building surface decorative adhesive material market
4.4.1 Resources of CREST
4.4.1.1 Enterprise background
4.4.1.2 Product feature
4.4.1.3 Technical level
4.4.1.4 Professional experiences
4.4.1.5 Funds strength
4.4.1.6 Management team
4.4.1.7 Resource integration
4.4.2 CREST’s building surface decorative adhesive material product compentence in Chinese market
4.4.2.1 Brand competence
4.4.2.2 Technical feature competence
4.4.2.3 Price competence
4.4.2.4 Quality competence
4.4.2.5 Product portfolio competence
4.4.2.6 Channel competence
4.4.2.7 Enterprise resource competence
4.4.3 Conclusion of study on CREST’s resource and its product compentence
4.5 Study on opportunities for CREST entering Chinese building surface decorative adhesive materials market
4.5.1 Growth analysis
4.5.2 Development opportunities analysis
4.5.3 Development risk analysis
4.5.4 Potential risk analysis
4.5.5 Key success factor analysis
4.5.6 Conclusion of study on opportunities for CREST entering Chinese market
4.6 CREST’s Chinese building surface decorative adhesive materials market entering strategy
4.6.1 Srategic Objective
4.6.2 Importation method
4.6.3 Product positioning
4.6.4 Target customer
4.6.5 Sales method
4.6.6 Price stratedy
4.6.7 Channel strategy
4.6.8 Brand strategy
4.6.9 CREST Chinese office organization structure
4.6.10 CREST Chinese office CREST management mode
4.6.11 CREST Chinese office department function
4.6.12 Resource integration
4.7 Analysis on Development prospect of CREST’s product in Chinese building surface decorative adhesive materials market
4.7.1 Market space analysis
4.7.2 Investment results analysis
4.7.3 Risk analysis and prevention measures
4.7.3.1 Policy risk analysis and prevention measures
4.7.3.2 Market risk analysis and prevention measures
4.7.3.3 Cooperation risk analysis and prevention measures
4.7.3.4 Management risk analysis and prevention measures
4.7.3.5 Financial risk analysis and prevention measures
4.7.3.6 Prevention ability evaluation for the project
4.8 Conclustion of Chinese building surface decorative adhesive materials market entering strategy research for CREST
4.8.1 Market development opportunities
4.8.2 Entry and exit barriers
4.8.3 Market factors
4.8.4 Risk factors
4.8.5 Key factors for success
