Korea Trade-Investment Prommotion Agency was established in 1962 to bolster the Korean economy through trade. It has since traveled alongside Korea on its journey of economic growth.
In the 1960s and 70s, KOTRA developed overseas markets and in doing so served as a driving force in increasing Korea’s exports. In the 1980s, near the end of the Cold War, KOTRA led efforts to achieve economic diplomacy in Eastern Europe and the former Soviet Union. During the Asian financial crisis in the late 1990s, as a national investment promotion agency, KOTRA attracted foreign investment to Korea and helped steer the nation out of the economic downturn.
Today, with 111 Korea Business Centers in 76 countries worldwide, KOTRA serves as a vessel through which foreign companies can conveniently cooperate with Korean companies.

Korea Trade-Investment Prommotion Agency Shanghai Market research on automobile air conditioners of China
The main activities KOTRA provided are included:
1) Facilitation International Trade
KOTRA serves as a bridge between Korean exporters and oversear buyers. Vested with a well-balanced industrial structure, Korea is highly competitive in a range of output from traditional manufactured goods to high-tech products. KOTRA will help foreign buyes get quality products at the most competitive prices.
2) Promoting Foreign Investment
Invest KOREA as the investment promotion arm of KOTRA-serves as the first contact point for any foreign investor considering a location in Korea. Situtated at the center of Northeast Aisa, Korea has a number of advantages to become the hub of the region. To help foreign investors make the most of benefits Korea can offer, invest Korea delivers an extensive pre-and post-establishment services as a one-stop window.
3) Powering Business Success Through Information
Market information is the sector where the customers most urgently need KOTRA’s help. KOTRA provides such hands-on information as local business practices. The accumulated experience and know-how within KOTRA’s network serves as a valuable infrastructure for intenationa trade and investment.
4) Bolstering a trade-investment infrastructure
As a non-profit governmental organization, KOTRA provides a fully supportive trade-investment infrastructure. To strengthen its function of bolstering the national economic infrastructure, KOTRA actively cooperates with other relevant organization and nutures overseas marketing and invest ment esperts.
5) Providing Buyers Virtual Access to the Korean Market
The internet has changed the way people communicate and do business. KOTRA is well-equipped to help the customers compete in this new business environment. The web sites are extremetly informative and enable the customers to be in close contact with us 24 hours a day, seven days a week.
1.2 Advisory commission
Commissioned by Korea Trade-Investment Prommotion Agency Shanghai, Goldstone Consulting will carry out the consultation of Market research on Korea Trade-Investment Prommotion Agency Shanghai, which is the reference and basis of investment of the China’s market.

2. Project summary
2.1 The fundamental issues of automobile-manufacturing enterprises in the interior of China: enterprise / spare-parts level( high, middle and low) production
2.2 The relationship between OEM spare-parts enterprises and local enterprises in the interior of China
2.3 The list of enterprises making automobile air conditioners and vendors (automobile manufacturing companies)
2.4 The list of enterprises making FATC system and the information of vendors (automobile manufacturing companies)
FATC system is used to control the air conditioners with the computer screens in the automobile.
2.5 The list of enterprises manufacturing head lamps and the information of vendors (automobile manufacturing companies)
2.6 Status quo of the development of hybrid automobile (enterprise level) in the interior of China (the spare-parts vendors if possible)
2.7 The technique and trend of automobile market in the interior of China
An important part: for the interior of China, atomobile spare-parts enterprises (especially the enterprises related to manufacturing air conditioners which manufacturing the automobile sensors and head lamps)

3. Project Duration
The whole project will last tentatively scheduled to 6 weeks since the day that the project contract is signed.

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