Marketing Strategy On Wood Chips Deduster Project For Holland Holtrop

To understand existing condition and market feature of wood chips deduster industry and predict market space for its development through systematic and complete investigation and analysis.To provide decision making support for the company to make competition strategy for entering into the market through analysis on competition pattern and main competitors’ information in the market.To help the company to find out the key points and modes for future business development through analysis on opportunities in the market.To make preliminary marketing plan and analyze investment prospect for the project.To provide strategy support for Holland Holtrop-Jansma Xi’an Office to enter into wood chips deduster market. Study Objects including Existing condition and development of Chinese wood chips deduster industry;Opportunity and strategy for entering into Chinese wood chips deduster market.

5. Table of Contents

5.1 Study on existing condition and development of Chinese wood chips deduster industry

5.1.1 Scale of wood chips deduster industry

5.1.2 Structure of wood chips deduster industry

5.1.3 Features of Wood chips deduster industry

5.1.3.1 Features of Wood chips deduster manufacturers

5.1.3.1.1 Total number of Enterprises

5.1.3.1.2 Enterprise nature

5.1.3.1.3 Enterprise scale

5.1.3.1.4 Enterprise distribution

5.1.3.1.5 Products Survey

5.1.3.1.6 Brands Survey

5.1.3.1.7 Production capacity

5.1.3.1.8 Technical level

5.1.3.1.9 Profit space

5.1.3.2 Product features in Wood chips deduster industry

5.1.3.2.1 Product category

5.1.3.2.2 Product function

5.1.3.2.3 Product Price

5.1.3.2.4 Technique content

5.1.3.2.5 Life cycle

5.1.3.3 Feature of circulation channel

5.1.3.3.1 Structure of channel

5.1.3.3.2 Nature of Channel

5.1.3.3.3 Function of Channel

5.1.3.3.4 Share of Channel

5.1.3.3.5 Profits from Channel

5.1.3.4 Feature of customers in the industry

5.1.3.4.1 Industry distribution of customers

5.1.3.4.2 Region distribution of customers

5.1.3.4.3 Enerprise nature of customers

5.1.3.4.4 Enterprise scale of customers

5.1.3.4.5 Demand feature of Customers

5.1.3.4.5.1 Product category

5.1.3.4.5.2 Technical function

5.1.3.4.5.3 Price flexibility

5.1.3.4.5.4 After-sales service

5.1.3.4.5.5 Other requests

5.1.3.4.6 Purchase feature of Customers

5.1.3.4.7 Customers’ equipment renewal

5.1.4 Supply-demand relation in the industry

5.1.5 Competitive situations in the industry

5.1.6 Condition of material suppliers

5.1.6.1 Existing condtion and development prospect of material suppliers

5.1.6.2 Infulences from material suppliers

5.1.7 Import and export condition of the industry

5.1.7.1 Import condition

5.1.7.2 Export condition

5.1.7.3 Condition of Foreign-owned enterprises in the industry

5.1.7.4 Products condition of the foreign-owned enterprises

5.1.8  Relevant policies of wood chips deduster industry and their influences

5.1.8.1 Industrial standards and their influences

5.1.8.2 Industrial policies and their influences

5.1.9  Existing problems and obstacles in the industry

5.1.10 Outlook of the industry

5.1.10.1 Scale and feature of the industry

5.1.10.2 Space and feature of the market

5.1.10.3 Situation and trend of competion

5.1.10.4 Resource integration and innovation

5.1.11 Conclusion of study on existing condition and development prospect of the industry

5.2 Case study of typical companies in the industry (two)

5.2.1 Company nature

5.2.2 Business scale

5.2.3 Lines of production

5.2.4 Business strategy

5.2.5 Product category

5.2.6 Technical feature

5.2.7 Management mode

5.2.8 Marketing mode

5.2.9 Price strategy

5.2.10 Channel strategy

5.2.11 After-sales service

5.2.12 Brand strategy

5.2.13 Resource integration and industrial chain cooperation

5.2.14 Investment, benifit and development prospect

5.2.15 Analysis on advantages and disadvantages of the typical companies

5.2.16 Conclusion of the case study

5.3 Study on space for intering into the market

5.3.1 Analysis on growth of the market

5.3.2 Analysis on opportunities of developing in the market

5.3.3 Analysis on risks of developing in the market

5.3.4 Analysis on contingent risks for entering into the market

5.3.5 Analysis on key factors for success in the market

5.3.6 Conclusion of the study

5.4 Study on resources of Holland Holtrop-Jansma Xi’an Office

5.4.1 Enterprise background

5.4.2 Product feature

5.4.3 Technical level

5.4.4 Professional experiences

5.4.5 Funds strength

5.4.6 Management team

5.4.7 Resource integration

5.4.8 Conclusion of the study

5.5 Strategy of entering into the market for Holland Holtrop-Jansma Xi’an Office

5.5.1 Production mode or import method

5.5.2 Management positioning

5.5.3 Development strategy

5.5.4 Management mode

5.5.5 Product positioning

5.5.6 Brand strategy

5.5.7 Customer orientation

5.5.8 Price strategy

5.5.9 Channel strategy

5.5.10 Integration of related resources

5.6 Analysis on Development prospect of the project

5.6.1 Market space analysis

5.6.2 Investment results analysis

5.6.3 Risk analysis and prevention measures

5.6.3.1 Policy risk analysis and prevention measures

5.6.3.2 Market risk analysis and prevention measures

5.6.3.3 Management risk analysis and prevention measures

5.6.3.4 Financial risk analysis and prevention measures

5.6.3.5 Prevention ability evaluation for the project

5.7 Conclustion of market entering strategy consulting for Holland Holtrop-Jansma Xi’an

Office

5.7.1 Opportunities for the project

5.7.2 Existing problems

5.7.3 Market factors

5.7.4 Risk factors

5.7.5 Conclusion and Advice