The Trade Promotion Section of the Brazilian Consulate General in Shanghai works in coordination with the Trade and Investment Promotion Department of Brazil’s Ministry of External Relations.
The SECOM Shanghai provides institutional support for the activities of Brazilian exporters among other activities, by gathering and disseminating information on business opportunities and demand for Brazilian products, attracting investment and providing support for business people engaged in fairs, trade missions or related events. The jurisdiction of the SECOM includes Shanghai, Jiangsu, Zhejiang and Anhui.
1.2 Research on trade opportunities
The Brazilian Consulate General in Shanghai would like to know the six industries’ trade opportunities in China for Brazilian products’ entering into the Chinese market smoothly.
This program focuses on four areas of China: Shanghai, Zhejiang, Jiangsu and Anhui.
These six industries products are all high-grade imported products with the characteristic of Brazil, primarily to high-end consumer groups in China.
1.3 Customer requirements
1.3.1 Areas
1) Fashion (brand clothing/footwear/accessories)
2) Jewelry
3) Industrialized food products
4) Wines
5) Special & gourmet coffees
6) Cosmetics
1.3.2 Topics
1) General overview of China
2) Specific view of Shanghai/Zhejiang/Jiangsu/Anhui
(1) Market access (tariffs, import duties, import restrictions, customs procedures, main ports of entrance, operators, main players in sector)
(2) Marketing strategy (main distributors with contacts, supply chain, advertising, importers with contacts, main fairs in sectors etc)
(3) Market potential (consumer evaluation, main competitors, recommended geographical areas etc)
3) Step by step guide (recommendations)
4) Conclusion and presentations
1.4 Advisory commission
Commissioned by Consulate General of Brazil in Shanghai, Goldstone Consulting will carry out the consultation of Market research on six industries in China & Opportunities study for imports of Brazilian products, which is the reference and basis of our planning, investment and management in this project.
2. Project objectives
1) To get a jeneral overview about six industries in Chinese market;
2) To understand the detail business status (market access, marketing strategy) of
these six industries in China’s four key areas;
3) To know the characteristics of market demand,Chinese brands and competitive
foreign brands;
4) To test the market acceptance for the Brazilian products;
5) To analysis the trade opportunities for the Brazilian products’ entering into the four
key areas;
6) To provide reasonable step by step suggestions and planning for the Brazilian
products entering into the four key areas.
3. Project summary
3.1 General overview of China
(Six industries: Fashion (brand clothing/footwear/accessories), Jewelry, Industrialized food products, Wines, Special & gourmet coffees and Cosmetics)
3.1.1 The overall market scale
3.1.2 Main product categories and scale
3.1.3 Main products brand, Market share, Product class, Price range, Origin
3.1.4 Main segments of the market
3.1.5 Main distribution pattern
3.1.6 Import condition, Market influence of Brazilian high-grade products
3.1.7 Market competition situation of different grades
3.1.8 The market prospect of high-grade products imported
3.2 Specific view of Shanghai/Zhejiang/Jiangsu/Anhui
3.2.1 Market access
1) tariffs
2) import duties
3) import restrictions
4) customs procedures
5) main ports of entrance
6) operators
7) main players in sector
3.2.2 Marketing strategy
1) main distributors with contacts
2) supply chain
3) advertising
4) importers with contacts,
5) main fairs in sectors
6) High-grade import product performance
3.2.3 Market potential
1) consumer evaluation
2) main competitors
3) recommended geographical areas
4) competitive ability of Brazilian products
3.3 Step by step guide (recommendations) (Six industries, four earas)
3.3.1 Regional market evaluation
3.3.2 Product categories recommended
3.3.3 Import mode option
3.3.4 Leading importers recommended
3.3.5 Import procedures and relevant taxes
3.3.6 Main license and qualification
3.3.7 Main target market
3.3.8 Main distribution channels
3.3.9 Market promotion and management mode
3.3.10 Market development expected
3.4 Conclusion and presentations
3.4.1 Trade opportunity evaluation
3.4.2 Core essential factor of success
3.4.3 Other advice on imports of Brazilian products
3.4.4 Presentations (twice)
