The project will fully research the market condition of Spanish champagne, offer the main conclusion about the market demand, consumer preference, entry area and market partition, and make out the market entry strategies in terms of corporation strategic management and tactics.
Champagne product market demand condition
- Demand scale
- Demand growth
- Mainly customer group
–amount
–structure
- Development trend
Champagne product market supply condition
Supply scale
Supply products sorts
Supply products price
Supply growth
Supply structure character
concentration degree
distribution
Development trend
Champagne product market competition condition
survey of mainly champagne product
sorts
market share
price
market development trend
Champagne product market competition condition
Survey of mainly industrial competitors
total amount
product sorts
technologic strength
core competition strength
development trend
survey of potential industrial competitors
Qualitative Analysis（6）
– The customer satisfaction about Champagne
–The most satisfactory factors about CHAMPAGNE
–Flavor
–Bubbles
–Package
–Others
–
–The least satisfactory factors about CHAMPAGNE
–Flavor
–Bubbles
–Package
–Others
–Acceptable Prices
–Purchasing Power
